Put a digital sign on the wall of your business and it will generate profits. That’s what they say, but how exactly will the profits arrive?
The answer is your sign will display details of products or services that you sell in the shop that your customers will purchase.
Let’s use a coffee shop for example: The sign will be displaying images and videos of the items you know your customers will order: Coffee, cappuccino, teas, scones, muffins, cakes. A customer who comes into the coffee shop to order coffee is going to have t wait to place their order. They will look around the shop to see what else is on offer. When they see a cake on the shelf, they may decide that they feel like cake. If they happen to see a digital screen the same thing will happen. They will feel like ordering cake. Not every customer will order cake, but if just one customer in an entire day sees the screen and orders cake, the screen will make you a profit. Let’s repeat that. If just one customer sees cake on the screen and orders it during an entire day, the profit made on that single cake that day more than pay for the digital screen.
How does this work? Assume a slice of cake sells for R75. The profit on that cake is 60%, ie. R45. This is per day! Multiply by 30 to get a gross profit of R1350 per month. Our cost to your for managing your digital screen is R750. This includes the media player but excludes the original once-off purchase of a screen. Our calculations are extremely conservative. The digital screen will not only be advertising cake, but other nice treats. Customers will see these being advertised and if not make the purchase immediately will eventually on their subsequent visits make the purchasing decision.
It’s not only a coffee shop that will benefit. A pharmacy advertising various remedies and products will do as well, if not better. Their screens will remind customers to purchase sunscreen in summer and anti-flu products in winter as well as all the other products they sell.